Participation fee: 30 Euro

WORKSHOP 1:

How qualitative data analysis is actually experienced: Developing and reporting on your analytical strategy

Facilitators:

• Duc Nguyen (Alliance Manchester Business School)
• Eriikka Paavilainen-Mäntymäki (University of Turku)
• Rebecca Piekkari (Aalto University), 
• Emmanuella Plakoyiannaki (University of Vienna)
• Catherine Welch (Trinity College Dublin)

Workshop short description

Data analysis is perhaps the most challenging part of a qualitative study and also the least understood. This workshop returns to the fundamental principles of qualitative data analysis and places the researcher’s experiences of interpretation and meaning (sense)-making at centre stage. Participants will be introduced to the notion of analytical strategy: a sequence of problem-driven analytical moves tailored to their research questions and contexts. We will discuss qualitative data analysis as a planned, emergent and social process, emphasizing that emergence need not to be regarded as a sign of being unsystematic and thus, unscientific. We will also reflect on how to write a methodology section as a “natural history” of your analysis - narrowing the gap between the tidy stories published in journals and the emergent, situated processes through which analysis actually unfolds. To accompany this, we will provide the participants with hands-on ways and resources how to apply, justify and report the emergent analytical strategy in their own research. Throughout, we contrast interpretive, theory-building practices with computation-focused uses of Generative AI, and show how planned-yet-emergent, social analytical processes can be both systematic and scientifically robust.

WORKSHOP 2: 

Problem-Based Learning (PBL) as Innovative Learning & Teaching Methodology in International Business 

Moderator:

Romeo V. Turcan (Aalborg University, Denmark)

Romeo V. Turcan is a Professor at the Aalborg University Business School in Denmark, a Life Member of Clare Hall and a Visiting Professor at the Department of Sociology at the University of Cambridge in the UK, and an Adjunct Professor at the Trinity Business School in Ireland. Romeo’s main research interests include legitimation of newness and theory building across diverse disciplines and contexts. He is the founder and coordinator of an interdisciplinary, inter-sectoral, inter-technology and international collaborative research programme, the Theory Building Research Programme (www.tbrp.business.aau.dk). Recent examples of PBL development, implementation include: www.pblmd.aau.dk and ‘Populism and Higher Education Curriculum Development: Problem Based Learning as a Mitigating Response’. Romeo’s public profile: https://vbn.aau.dk/en/persons/rvt 

Workshop short description:

During this workshop, Prof. Romeo V. Turcan will share his experience in empowering academic staff to transform higher education curricula by integrating outside-academia, nationally and internationally, problems, challenges and insights and advanced pedagogical practices, such as Problem Based Learning (PBL). A focal point is innovative approaches to student-centred and self-directed learning to empower students to take ownership of their learning and cultivate critical thinking, creativity, reflectiveness and peer-review. All are welcome to participate. It is expected the participants will get a glimpse into knowledge, skills and competences in innovating PBL-based curriculum and programme, PBL-based learning and teaching methods and PBL-based assessment. It is also expected this workshop will give the participants a glimpse into knowledge, skills and competences in understanding and appreciating what it takes to innovate PBL-based education and how to design such innovative learning and teaching. During the workshop, the participants will engage in a PBL exercise, discuss a PBL inter-disciplinary, inter-institutional case example.  

WORKSHOP 3:

This workshop is dedicated to career development. It will take place from 09:30 to 14:00 on Sunday, 13 December. This fantastic workshop would consist of three complementary parts run by Professor Torben Pedersen, Professor Anatoli Golicev and Dr. Tuuli Hakkarainen. It will consist of three parts.

1. Career development for early-career scholars – Professor Anatoli Golicev will lead a session focusing on developing an academic career, research positioning, networking, and publication strategies in the PhD Journey.
2. The second part will focus on qualitative viewpoint on careers in International Business – Dr. Tuuli Hakkarainen will present practical approaches to conducting and publishing qualitative IB research, drawing on her expertise in the field.
3. The third part of the workshop will be led by Professor Torben Pedersen –who will share his insights on publishing International Business research in top-tier journals beyond the traditional IB journals (SMJ, POMS etc), along with broader advice on successful publishing strategies. Torben is the Danish top scholar in IB, Fellow of EIBA and President of AIB in 2026.

Please sign up for the workshop as you register for the conference.

WORKSHOP 4

Quantitative Methods Workshop

There will be a quantitative methods workshop led by one of the greatest scholars specialising in quantitative research methodology in International Marketing and International Business - Professor Adamantios Diamantopoulos.
Research.com, a leading academic platform for researchers, has just released the 2026 edition of their Ranking of Best Scientists in the field of Business and Management and Professor Diamantopoulos has been ranked the number 1 researcher in Austria and number 100 in the world. 

More specific details will follow here.